We could all use some stability.
National Debt going into orbit faster than the Artemis mission, a Congress helmed by literally the worst people you’ve ever seen, and new trends in tech reshaping quite literally everything, the world feels a little unsteady right now.
Your money doesn’t have to be.
Welcome back to gold-backed banking. Yes, welcome back. This may seem new, but this is literally how we’ve done it forever. You work hard, you save in something risk off that outpaces inflation, you use your digital wallet and just go live your life.
It’s how we used to do it. And it’s how we still can, too.
A battle for who wants it less
TV
When you have to choose between money and glory, always go for the cash. Even if it causes a little mayhem.
Earned media
Shoot Online - The best work you may never see
Awards:
One Club Denver - Silver in Craft/Writing, Bronze in Craft/Cinematography, Bronze in TVC, Bronze in Craft/Music, Bronze in Craft/Editing, Bronze in Craft/Direction.
Mini for Scale
Integrated
In our super-sized world, the word mini doesn't mean much. That's why we're bringing some scale to the biggest soda launch of the year.
Designer Looks without the Drama
TV / Micro Content
Since when did getting the right look with your glasses require a fashion degree or a six-figure salary? It all seems like a lot of drama just for the sake of drama. That’s where Stanton Optical comes in: Every pair of our glasses brings you a Fashion Week look at a regular week price.
Awards:
Graphis. Gold. 2018
One Club Denver. Best Cross Platform Campaign. 2018
When you’re sidelined or slowed down by an injury, you need a doctor who understands why you were out there in the first place. With a team of former athletes, Parkview Orthopedics get you back on your feet and back into your game — whatever game that is.
Veg Out
Real-time Brand Stunt
What’s a place named Noodles supposed to do in this Gluten-free, no-carb world? Reinvent the way people noodle, of course. And in the process, reintroduce the world to the carefree fun of the Noodles brand. In a real-time, unscripted moment, we launched our newest offering, the zoodle, and challenged the Today Show ladies to put the day in the history books by spiraling the most ever zucchini on our one-of-a-kind invention, the Zoodler.
Results:
Today Show stunt: 297 million impressions.
The launch sent the brand’s stock price to a 52-Week high.
Press:
TODAY Show
Newsweek
USA Today
Awards:
One Club Denver. Best Experiential Campaign. 2019
Get Hair Done
Integrated
Housed in Walmart, the spiritual home of getting it done, SmartStyle is making it easier to get hair done for the whole family. When you can hit that feeling of flow, checking off the to-do list is kinda fun. Because we all know it’s always better to knock it out while looking like a knockout. So, check it off. Then, check you out.
Stop Donating to the Homeless
Integrated
There's a startup on almost every street in LA. And in every corner of Skid Row. It's a pretty radical claim. That's why we invited a group of venture capitalists to a real pitch meeting to hear about a startling new investment opportunity.
Earned Media:
Fast Company
Awards:
Bronze - Prague International Film Fest - 'Best Storytelling'
Finalist - Prague International Film Fest - 'Brilliant Execution'
PWW Georgie International Award - Winner - 'Artists, Craftsman and Engineers'
Link for best experience:
Links to notable startups we launched:
The Beginning:
In the figurative garage in 2023, what began as a side project with some friends to explore AI, digital ownership, co-creation and, and autonomous company design quickly became a multi-year, full-time rodeo in brand building, fractional worker herding, venture betting, and giving away all of our money.
I co-founded this project, acted as creative lead, built and managed the team, established a culture, and have been a the managing director for the last three years.
Some Highlights:
-Launched a digital collectibles brand that raised over 3mm USD and had IP valued at 8mm USD.
-Invited our true believers to build a fractionalized workforce company with us.
-Managed 20+ fractional contributors and helped get them all hired FT or founding their own thing.
-3mm USD invested into our community or returned back to true believers.
-Incorporated into a globally touring art and technology show.
-Our art was collected by professional footballers from S. Korea, Parliament members from Japan, and folks from around the world who wanted a network and a chance to build their dream.
OOH. Print. Posters. Point of Sale. Print. Scribbled on napkins. Great headlines live everywhere. And here’s some of my favorites.
